Boxed and Labelled: New Approaches to Packaging Design

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Boxed and Labelled: New Approaches to Packaging Design Overview

Trends in the visual and graphic language of state-of-the-art packaging design.
Packaging is the face and visual identity of a product and can also be the crucial
determining factor in the buying decision when a product is lined up on a
crowded store shelf. As consumer tastes become more complex and culturally
diverse, packaging increasingly requires a visual and graphic language that
targets aesthetics as well as the needs of the discerning twenty-first-century
shopper. Boxed and Labelled is a comprehensive overview of the most intelligent,
innovative, playful and attractive examples of current packaging design.
The broad spectrum of packaging is illustrated through an extensive selection
of products characterised by cutting-edge graphic design, sassy illustrations,
striking typography, careful use of colour as well as unique materials. The examples
in the book run the gamut from jam jars, chocolate wrappers, wine labels,
champagne bottles and perfume flacons to sneaker boxes and shopping bags.
The book also highlights extraordinary projects that have a unique approach to
functionality, surplus value and sustainability, in addition to stimulating concepts
that amount to pure seduction.
This book demonstrates the diverse solutions designers have found to deal with
many different themes such as creating approachability through a whimsical and
lighthearted appearance and material surfaces or promoting value and trustworthiness
or conveying a handmade feeling to an artisanal product with a sophisticated,
refined and purposeful look. All of the featured examples deliver their
own unique brand values and experiences and set them apart in the competitive
marketplace. Boxed and Labelled offers exciting solutions and presents state-ofthe-
art packaging design today.